Unseen UK

We worked on a live project from Unseen UK, a charity for modern slavery and human trafficking survivors. The brief required an integrated campaign to raise awareness about these issues and the available helpline services. We focused on domestic servitude, aiming to educate the public and encourage action through compelling visuals and storytelling. Our goal was to evoke empathy, provoke reflection on the realities of survivors, spark discussions, and inspire societal change.

Summary

• Brand: Unseen UK

• Purpose: Create an integrated campaign for Unseen UK to raise awareness and to tell those who are unaware of modern slavery

• Target Audience: Those who are not aware of modern slavery

• Display Context: 30 second and 5-10 second advert with audio, OOH, Social media