SocialEase App

For this brief, I was told to design a whole new app or improve an existing one that utilises artificial intelligence. This is where the idea for SocialEase arose. This app could be a game-changer for people who struggle with social anxiety or simply feel uncomfortable in certain social situations. By generating personalised social scripts, the app takes the guesswork out of starting conversations and can help users feel more confident in their interactions with others. With the ability to practice these scripts in the app before using them in real life, users can build their social skills and feel more comfortable in a wide range of social situations. Whether it's networking events, first dates, or even just striking up a conversation with a stranger in line at the grocery store, this app has the potential to make socialising easier and more enjoyable for everyone.

Summary

  • Brand: SocialEase

  • Purpose: An app which generates the users personalised social scripts for users to memorise and practice into the real world, providing guidance on how to start and maintain conversations in any different social situation.

  • Target Audience: Males and Females between the ages of 13 and 29

  • Display Context: Logo, App Layout, OOH, Social Media, Article

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