AIME App

The project was a live brief from AIME, a brand offering tools for emotional and mental health. We were tasked to introduce the app to students (18-25) and adults (24-35) with a £90,000 budget for nine months. The aim was to boost sign-ups, increase brand recognition, and go viral. My team adopted ambush marketing, placing brief ads before competitors' videos to target customers and increase AIME awareness. We divided our ads into three periods: January ("new year, new me"), September (start of the academic year) and August (less competition for ad release).

Summary

• Brand: AIME

• Purpose: To create a campaign that will increase customer sign-ups, enhance AIME's brand awareness, and aid in the app's viral growth.

• Target Audience: Students between the ages of 18-25 and to adults between the ages of 24-35

• Display Context: Print, OOH, Social Media